Creating a truly unique and interesting logo is sometimes quite difficult. Not even sometimes, but always difficult. A lot of ideas have already been embedded in life. Therefore, a large number of companies ask for help not only to professional designers but to crowdsource platforms. Designers working on such sites have the advantage because there is a lot of them and the likelihood that somebody will have some fresh idea – quite high. But still, sometimes even one designer can create something eternal and unchanging for years. Coca-Cola logo It is hard to come up with a logo of a big brand, which is unlikely to be redesigned. Surveys consistently show that it is recognized by more than 90 percent of people around the world. One of the main reasons for the success of the Coca-Cola logo is its simplicity. The original logotype of 1886 from accountant Frank Robinson, who, with calligraphy, wrote the words Coca-Cola in beautiful red letters, so close to the current design that a traveler in time from the Victorian era can easily recognize him today. A simple lesson is that instead of constantly updating and redefining the logo. And most brands feel that they are obliged to do so. You can simply adhere to what people already know. The more you hear a pop song, the more it falls into your brain, as well as with the logos. And this design convincingly proves that for success it is not necessary to pursue trends in design. The main assignment of the brand: The most interesting and most refreshing drink. How the logo enhances it: the Coca-Cola historical scenario gives you a sense of longevity and reliability, and its bright red color adds a sense of youth, brightness and excitement.